Ideas to Increase Your Sales

I think it is safe to assume that many of you selling files on GraphicRiver are doing so to make some extra cash. Some of you might even be doing it to replace your income. With some authors making over a quarter of a million dollars, who wouldn’t want to try!? While I am far from the million dollar mark, I thought I might share some ideas that could possibly help you increase your sales overtime. If you are looking to make some serious passive income from the marketplaces, these ideas should help you do just that.

1. Adding More Pictures

I know that we are limited in width constraints by how big of images we can upload for files. My suggestion is to make the most of this space and then also link to off site images if necessary. Take this set of feature box areas. The image shows a scaled down version of the file, along with its actual measurements. Next, it gives you a glimpse of what a full size version of the file looks like. Lastly, it showcases the various color schemes. This is a good use of the image area. My only other suggestion, would be to link to a full size version of one, if not all, of the various color schemes. This way the buyer can see the whole image together, rather than two full sized halves or a scaled down full sized version.

2. Create Tutorials

While some files just have no way of including a detailed tutorial with them, the ones that do, should. This is especially true I think for any sort of Photoshop action or design templates that used masked layers. While the idea might seem simple enough to you, some people have never even used Photoshop actions. Likewise, some people aren’t 100% positive on how masked layers work either. Either way, having things like screen casts linked in your file description gives the buyer some faith that this file must be good, because the author knows a lot about it. It also reassures novice buyers that they will be able to figure out how to use the files.

3. Link Related Files

As I said a few days ago in my post on how to write a good file description, link to related files in your file description. There is a reason you see in good e-commerce site doing this; it helps to increase sales. So, why wouldn’t you be doing it? I know some of you link to all of your other files for sale, and I’m sure that may help a little, but I think in the long run that it does more harm than good. I stand by my advice that you should only link related files. If you don’t have any related files, just wait until you do to start adding them to your file descriptions.

4. Write Good Titles

I am not suggesting that you write keyword rich titles that are considered spammy. What I am suggesting is that you take an extra minute to think about the title of your file before you submit it. I am sure there are a number of you out there who just come up with file names on the fly as you submit them for approval. Do yourself a favor and spend a minute or two thinking about the search terms that people would use to find your file design. Doing so should result in more people being exposed to your files during searches on said term.

5. Use Old School Marketing

In this digital world we live in, so often we forget about the old school marketing techniques we used to use. I encourage you to explore old marketing ideas and see how you can use them. There are a number of older ideas that would work as is, and even more that could be modified to work for this digital times. For example, why not link to your accounts in your email signature? After all, as a designer, you probably interact with a number of other designers who probably have a need for stock files. To get even more old school, why not add a link to your accounts on your business card? Better still, why not make a business card just for your accounts to hand out to other designers and developers?

Photo By: hisks